Headlines are vital to any blog or social media site that posts articles or pieces of written material for the audience to read. Headlines can be the most difficult part of a post to think of, create, and write, as they are the most important in getting the reader’s attention so that they will want to read your post, and then go on to sharing it with others so more people see what you wrote. Here are some ways to improve your headlines and insure that you will get an audience who wants to read what you have:
1. Be clear and creative. Headlines shouldn’t beat around the bush as to what the post is going to be about, and at the same time you want to be creative so that people are actually interested in continuing to the post, clicking the link that will take them to it to read more.
2. Make sure it’s enough characters to be shared on other social media sites like Twitter. Twitter only allows 140 characters, so you may want to keep it under 100 if tweeters want to add hashtags and other information about it in their tweet.
3. Spell check is key in headlines. If one sees a headline that has a basic grammatical or spelling error in it, they won’t think too highly of the writer and will skip over it. Think about it, if you saw a headline that had a misspelled word, would you think you’d want to read the rest of their post based off of the first impression?
4. Going off of 3, first impressions are key. Make the headline outstanding, funny, and interesting.
5. Don’t use a lot of “a”, “the”, “and”, etc, articles. Use as few as possible when writing a headline.
6. Make the headline what the article is really going to be about, and the most important information. Don’t add extraneous info that you can put in the article and save space for in the headline.
7. Make sure your headline excites people enough to see it and show it to others before they even get a chance to look at it themselves.
8. Subtitles are great. That way you can make your headline short and to the point and then you can add more about it in the subtitle.
9. Make your headlines bigger than the font of the article, and the font of your website. That will make them more attractive to the reader and more eye catching.
10. Use good and strong verbs, adverbs, adjectives, etc. They will lighten up the headline and make it more appealing.